Western India Princess

In the heart of Mumbai, India's education hub, Atharva has built a sprawling enclave of globalised education offering a spectrum of professional courses. The Trust has its objective of imparting excellence in education for the aspiring youth. The Trust has already built up its reputation as landmark in the field of higher education and learning hub in Mumbai. At Atharva, we have implemented various techniques and adopted unique strategies that are unparalleled by any other institution - to fulfil our aim "To Excel Beyond Expectations".

Following the success of our In-house events Rhythm, Techithon, Atharva Group of Institutes is making efforts to organize a first ever inter-state, inter­collegiate Beauty Pageant known as the "WESTERN INDIA PRINCESS - Fashion for a Change," covering the Western regions of India i.e. the states of Gujarat, Maharashtra & Goa for young girls to showcase their talent and give them enormous opportunity to compete with the students of mega cities. The auditions of the pageant would take place in Ahmadabad, Mumbai, and Pune & Goa on the dates mentioned below followed by its Semi-final round in Mumbai at the World Class Auditorium of Atharva. The selected students would then be groomed at the Best Western Blue Ocean Resorts & Spa at Ganpatipule, Ratnagiri the Hawaii of the west. The Grand Finale is scheduled to be held at Bhavans Ground, Andheri (West), on Sunday, 7^th March 2010. There would be renowned celebrities, bureaucrats and industrialists who would attend the function.

Here again, we are taking up the social cause " Right to Education" for children in the rural and remote areas of Maharashtra. Atharva believes in Social Entrepreneurship. Doing activities that will benefit our students as well as the society has been our prime focus. A students team from Atharva has already made a survey of the districts of SATARA, AMRAVATI, AKOLA & KONKAN regions in the interiors of Maharashtra and have identified a few areas that we can focus on and bring them into the limelight in-the area of their competency for their bright career. The beauty pageant is being organised for a noble cause to focus on educating the underprivileged children, especially the girl child from the remote areas of interior Maharashtra, Gujarat & Goa. This is a chance for all of us...

•    To give the child the basic right to education

•    To stop child labour

•    To contribute to the society

Poised to be one of the MOST UNIQUE Beauty Pageants, supporting a dual cause, to be held for the first time in Western India, this event aims at discovering young Indian talent from across the western parts and creates a platform for them to display their personality, social and intellectual skills.

The finalized dates are as follows:

Feb 6 & 7       - Mumbai Auditions

Feb 7 & 8 - Pune Auditions

Feb 8 & 9 - Goa Auditions

Feb 10 & 11 - Ahmedabad Auditions

Feb 13 & 14 - Call for Entries Round (Mumbai)

Feb 16 & 17 - Semi Finals (Mumbai)

Feb 19-28 -   Training   &   Grooming   at   Blue   Ocean   Resort   &   Spa

 (Ganpatipule, Ratnagiri) March 1-4 - Promotion in Mumbai March 5-6 - Rehearsals in Mumbai March 7 - Grand Finale in Mumbai

The event is being supported by Blue Ocean Resort & Spa and Ashwagandha Entertainment Pvt. Ltd.

VLCC,LORELS,MTV,LEMON and RADIO MIRCHI are supported to the event for various activities. The personal training would be conducted by the assistant to SABIRA MERCHANT, Ms. Rupal Ajmera and VLCC is our Wellness & Grooming partners. We have Shailini Mehta as our fashion stylist.

Performances by the celebraties in the Grand finale will be by minisha Lamba & Tanushree Datta.We are also supported by Sayali Bhagat, Bharti Sharma, Priyanka Shah and Cheryl Pinto and are looking forward to be supported by Amisha Patel, Urmila Matondkar, and Celina Jaitley also.

The Executive President of Atharva Group of Institutes Shri. Sunil Rane says "At Atharva we aim not only at imparting knowledge and skills but also a positive attitudinal change. What differentiates us from others is our emphasis on overall development of our student's personality. Our strategic activities at ATHARVA is aimed at positioning ASB's name at the workplace by focusing on curriculum, practical experience in the form of live projects, assignments in the industry, new initiatives and teaching methods.

I hereby request you all to come join hands and generously support this dual cause and help make this event a memorable success".

PROGRAME SCHEDULE OBJECT:   Western India Princess - Fashion for a Change

Atharva Group of Institutes presents- Western India Princess - Fashion for a Change A

Beauty Pageant with a mission to groom young girls in fashion and give them the opportunity to showcase their talents on the National level.

BENEFICERIES:

Atharva believe in Social Entrepreneurship. The beneficiaries of this event will be economically-backward childrens for their synchronized education from remote & rural area of Maharashtra State.

PROGRAME SCHEDULE

The finalized dates are as follows:

Feb 6 & 7 - Mumbai Auditions at Atharvas Grant Auditorium

Feb 7 & 8 - Pune Auditions

Feb 8 & 9 - Goa Auditions

Feb 10 & 11 - Ahmedabad Auditions

Feb 13 & 14 - Call for Entries Round (Mumbai)

Feb 16 & 17 - Semi Finals (Mumbai)

Feb 19-28 -Training & Grooming at Blue Ocean Resort & Spa (Ganpatipule, Dt.Ratnagiri)

March 1-4 - Promotion in Mumbai

March 5-6 - Rehearsals in Mumbai

GRAND-FINALE:

March 7         -Grand Finale at BHAVANS GROUND-ANDHERI in Mumbai

EVENT-SUPPORTED BY:

1 .Best Western-Blue Ocean Resort & Spa-for Hospitality during training & grooming session

2.Ashwagandha Entertainment Pvt. Ltd.-for awareness, ideas, concept & promotions.

3. Proposal-for channel partner to Air the entire activities

4. RADIO MIRCHI as our Radio partners

5. Ms.SABIRA MERCHANT The personal training

6. VLCC- Wellness partner

CELEBRITIES PERFORMANCES in Finale:

CELEBRITIES PERFORMANCES in Grand Finale by Minisha Lamba& Tanushree Datta.Also the event is supported by Sayali Bhagat, Bharti Sharma, Priyanka Shah and Cheryl Pinto and-are looking forward to be joined by Amisha Patel, Urmila Matondkar and Celina Jaitley also.

Judges Panel for Auditions:

• Simron Kaur  Miss India 2008

• Priyanka Shah Miss India 2007

• Natasha Suri   Miss India 2006

• Dimple Patel Model & Actress

• Diksha Seth Fresh Face

• Daboo Ratnani Eminent Photographer

• Jagdish Mali Eminent Photographer

Grand Finale Fashion Show Coreograph by:

Achla Sachdev & Group

APPEAL:

We hereby request you all to come, join hands and generously support this dual cause and

help make this event a memorable success. I hope you will help us in achieving our mission.

ATTRACTIONS:

Western India Princess-Winner, Runner & participants are benefited in various forms like,

• Attractive prizes

• Sponsorship to join Acting Classes

• Wellness packages by VLCC

• Modeling activities

• Complimentary tickets to visit Europe

• Entry in TV-serials & Movies

• Complimentary Holidays on Island at 5* Blueocean Resort & Spa

CONTACTS

You can get further information on www.westernindiaprincess.com info@ westernindiaprincess.com Tel.022-40294949 Ext.262/26

First Anniversary Celebrations of Anand Vatika

Strive for some soul – satisfaction?

“I wish your blessings be too many to reckon

I wish your worries are too few to subject to.

I wish your days are filled with warmth

I wish you never go hungry to starving

And be able to share your bounty with the needy

My last wish is a simple one
 I wish I have a wish granted someday.
 I want my sun shining, and my children always play”

The Frontline Group along with a team of volunteers from Salesforce.com spent sometime with the children at ‘Anand Vatika’. They relished lunch with them and held a drawing competition at the first anniversary of Anand Vatika where children were rewarded for their efforts and creativity. With an initiative like this, the two organizations brought hope and glint in the eyes of the children through education and compassion.

‘Anand Vatika’ was established with a view to provide the needy children with basic education. The project is the baby of Dr. Sanjay Sinha, Chairman- ‘The Frontline Group’ with the sole aim to create a platform for the under privileged children by providing them with education facilities which would not have been possible for them to avail, given their strained monetary status. At Faith Academy School, located in Prasad Nagar, New Delhi, Dr. Sinha caters to the needs of around 250 children and sponsor their uniforms, stationary & school fees.

Given the fact that India poses a serious issue of over 287 million illiterate people, social initiatives of this kind brought together children in need of education & the organizations that can help raising funds for their benefit. Frontline Group has also set up around twenty thousand ‘Ekal Vidyalya’s all across India at the village level where a member has been given a target to educate 10 children in the morning and 10 adults in the evening. Hence giving education to lakhs of people around the country. The group does not limit itself to provide education but also educate them to use that education. Therefore Frontline has laid a set of Moral Values which has to be strictly followed up by every member:

1.  To respect parents. (We have reunited almost 4,000 parents with their children).

2.  Not to fight over property with blood relations.

3.  Encourage Widow Marriages.

4.  Encourage dowry less marriages.

5.  Encourage Inter- cast marriages.

6.  Discourage Smoking.

7.  Discourage the intake of alcohol.

8.  Take the best care of your Spouse.

This way the Frontline group has changed the life of more than 70,000 families directly and the count is increasing everyday. It is worthwhile to note that education remains the basic need of the population of our country and the success of such initiatives will certainly help getting the children ready to face future. All we need is endurance and perseverance to give back the best of our abilities to the society.

Dr. Sanjay Sinha summed up the experience aptly - ‘The most rewarding part of the whole process was witnessing the excitement and joy in the children from the social acceptance they have received. I get very less time to meet them but I am satisfied that they are being the quality education, that ensures their bright future. I am satisfied because I studied in the same school and now my children are also getting education here.

He also elaborated that money alone cannot help uplifting the social level/society of the poor segment, only education can help them to live a better life. Charity of thousands or lacs of Rs will not help them raise their living standards as money will be spent and will finish one day; but the education will stay with them forever till their life survives. Also and educated ward is not only the blessing for himself or the parents, but also for the whole family & for the society as well.

Not only Dr. Sinha, his wife Mrs. Soniya Sanjay Sinha, his brother Mr. Pushpesh Sinha & his children, Aditya & Adhya were also equally excited about the event. They all were present there and were taking care of proper arrangements and distributions.

The Salesforce.com Foundation was created to apply the core strengths of salesforce.com to help organizations with their social mission, deepen their impact, and better the lives of those in need. Since its inception, the Foundation has given over 12 million dollars in grants. The Foundation's granting program identifies and supports initiatives that matches with the organization's mission, are social in nature with a measurable impact.   

Barbie Celebrates Five Decades as Fashion Icon and Princess of Pop Culture

Celebrating 50 years in 9th March 2009, Barbie's famous face and head-turning style have made her way more than the most popular doll in the world – today Barbie is a worldwide fashion icon, pop culture princess and a global brand powerhouse. Launched in 1959, Barbie has taken the world by storm with her chiseled-to-perfection looks and her incredible sense of fashion. She has always been a forerunner in Fashion and has seamlessly evolved with the changing times and the ensuing trends to emerge as a fashion icon for young girls across the globe.

Shrimad Bhagwat Geeta Katha – Gyan Yaga

Seven days Shrimad Bhagwat Geeta Katha – Gyan Yaga from Thursday , 29^th January to 04^th February, 2009 was organized at Vishnu Ground, Bangur Nagar, Goregaon (W), Mumbai by Aayodhya Rathi Memorial Trust of ANR Parivar. Renowned Acharya Shri Govindev Giriji Maharaj also known as Acharya shri Kishore ji vyas was recite the holy book in his melodious voice. Mr. Nandkishore Rathi, Director ANR Parivar was organising the Katha in memory of his beloved mother Smt Ayodhya Devi Rathi. Along with the recital evens like Jhanki, Shri Krishna Bal leela, Shri Krishna Rukmani Vivah, Sudama Pujan was also been organised.

The special guest whose presence was to be marked and enhanced in the shobha yatra procession of Hon'ble Shri Satyamitraanad Giriji Maharaj Shri Shankaracharyaji and Shri Kishoreji Vyas Smt.Hememaliniji, Smt.Smriti Iraniji, Smt.Vasundharaji Raje, Shri Narayan Raneji, Shri Raj Thakareji, Shri Krupashankar Singhji Shri Narendra Modiji, ShriJayantraoji Patil Shri Chagganji Bhujbal.

Nandkishore Rathi had produced a feature film “Kuchh Khatta Kuchh Mitha”. Creative director Ani Sharma and Rajendra Rathor was decorated the function place. Celebrity Manoj Joshi was also visited the function. Shanker Dhone (Art Director of “Gadar”) was also contributed his art. Narsi Avtar, Krishna Jan, Govardhan Puja, Deepakotsav, Rajasthani Art, Garbha and Rukmani Vibha was played visually by the local artists during this period. Daily 4000 to 5000 audience was visited there. Nandkishore Rathi and his company would continue produce religious serial and films. Its first time in Mumbai in which any religious function visual presentation was taken place.

MERCEDES TO MISAL – KOHLAPUR MAHOTSAV TO ENTHRALL MUMBAIITES

Kolhapur may have derived its name from the demon Kolhasur who got killed by Mahalakshmi, but the goddess still rules here. For, Kolhapur is also best-known for having the highest number of Mercedes in the state only after Mumbai.

Nevertheless, it took a man of unconventional energy, Mr. Vinay Kore, the Minister for Non-conventional Energy and Horticulture to actually bring Kolhapur to Mumbai. On Jan 11, The Prati-Kolhapur Mahotsav will see a congregation of over 2 lakh Kolhapurites come together at Shivaji Park, Mumbai on January 11. The day will also mark the establishment of Raja Shri Sahu Kolhapur Vikas Prathisthan that strives for the development of this historic town.

Visually, Nitin Desai has, with his amazing art direction expertise, brought Kolhapur to Mumbai in the real sense, recreating the glory of Kolhapur at Shivaji Park, complete with the temples and historic structures.

The Mahotsav has a lot to offer. From the famous hot and spicy Kolhapuri misal to tambra-pandra rassa to the vada and bhaji to the ghaati mutton to the the molten gold of Kolhapur-jaggery, the fest is a treat for the taste buds. The Kolhapuri saaz and the other traditional silver jewellery and articles, the clothing range from Ichhal Karanji and of course, the ever-haute Kolhapuri chappal vie for space, while corporates of the likes of Warna, and educational institutions like DY Patil College will make their presence felt. Art and culture of Kolhapur will also reign --dhanpatta, lezim, kushti, laavni, gondhal and dhargani dhol among others will rule the roost.

"This is just the beginning", enthuses Mr.  Vinay Kore, Minister for Non-conventional Energy and Horticulture, and the visionary who conceptualized the entire Fest. "We are looking at the Raja Shri Sahu Kolhapur Vikas Pratishtan being housed on a two-acre land with a 10,000-capacity hostel facility, a business development centre, an employment exchange office, a counselling centre among others. There is still a long way to go."

The Prati-Kolhapur Mahotsav will be inaugurated by Mr. Ashok Chavan, Honourable Chief Minister of Maharashtra and Mr. Chhagan Bhujbal, Honourable Deputy Chief Minister of Maharashtra on January 11.

17-year-old artist Asrvesh Harivallabhdas  

A CA student with a  passion for art, 18-year-old Sarvesh Harivallabhdas exhibits his charcoals and pastels at Art Desh Art Gallery, Film Centre, from Jan 5. Can we interview this 18-year-old artist who holds his exhibition please?

TANGIBLE BEAUTY
Some may dream of what could be, young Sarvesh Harivallabhdas finds perfection here and now. He paints what he sees, exactly the way our human eyes see things, and his subjects are immediately recognizable.
He paints for pleasure, unencumbered by obscure logic or some arcane philosophy.
Eighteen year old Sarvesh says he has painted as far back as he can remember. At seven, he drew Donald Duck from TV shows. Next followed beloved characters like Mickey, the Jetsons, the Flintstones, and Scooby Doo. While Amar Chitra Katha books were around his home, he was attracted to the bright colors and cartoons of Walt Disney's creations and never really took to 'Indian' subjects then.
Self taught except for art classes at school, Sarvesh recently attended Radhika Mehta's classes and then started observing Indian work. He totally loves Raja Ravi Verma. The current series started with an interest in faces and Indian themes. There is a lovely Degas inspired ballet scene, a haunting portrait of the Afghan girl from the National Geographic, deeply touching 'mother and child' portraits, and  several good-looking Indian women who resemble John Fernandes' ladies. Clear liquid eyes, the golden gleam of hair, soft eyelashes, tranquil babies are all lovely parts of his work. He paints human beauty after witnessing its perfection. His portraits look straight at you, strong and beautiful. He uses color or many shades of black and white, often
on gray or blue handmade paper.
Sarvesh says "I portray what is there and what I see. I do not 'think differently' and then paint. I like grandeur, I love intricate fabric designs and very refined embroidery. Rajasthan now has become a favorite, especially the embroidery there."
He loves Renoir, "Out of all the Impressionists, he has the softest, most delicate blending of shades."  Currently inspired by John Fernandes, he adds, "I like very beautiful and innocent faces, especially Fernandes' depiction of female forms. I am not much inclined towards scenery, not keen on landscapes. I am most interested
in portraying perfect faces, glorious garments, jewelry, rich, complicated fabrics and fine embroidery."  Filled with wonder at some exquisite Japanese embroidery, he commented. "I love their subtle, highly skilled works with flowers and butterflies. No, not the insects!" He loved the fabrics in Devdas, Jodha Akbar and looks
forward to Rang Rasiya for Ravi Verma's work gives him great pleasure and continuous inspiration.
 What do you like best about painting?
"The tangible outcome. I like wholesome, perfect faces and forms. Grecian features."
Your aesthetic sense is refined. Does Mumbai bother you?

"No, I love Mumbai and my life here. I don't notice bad things too much. I have no plans or dreams right now, everything is perfect. I take life as it comes, as it is. I am not keen on studying art in a structured way, I am happy it is a hobby, without the stress of exhibitions. Just perfect!"
Sarvesh will finish his CA in three years. Very sure that he never wants to be a fulltime artist, he views his art as a beautiful, deeply satisfying hobby. Right from the beginning, his family has been most encouraging. This series in crayons and charcoal is tender and of high quality, more than just a hobby, and will undoubtedly bring requests for more work.